Leadbay has launched a service to allow mortgage brokers to make a more personal approach to possible customers.
The upgrade to the Leadbay system will allow brokers to send a personal e-mail to prospective clients shortly after entering their details into an online form. Leadbay says instant personal interaction with interested customers will greatly increase the chance of converting leads into business. The Leadbay system already sends e-mails to possible customers, providing them with basic details of the adviser who will call them, but the new system will allow brokers to add their own personalised marketing information. Grant Stevens, managing director of Leadbay, comments: “The fact that the ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
