Bright Grey targets mortgage advisers

The campaign will include mortgage trade press advertising, direct marketing, promotional material, support literature and adviser events. The firm hopes the campaign will raise brand awareness among mortgage advisers and help plug the protection gap which exists in the mortgage market. Andy Peters, distribution director at Bright Grey, says: “We’ve set ourselves strong growth targets across all our intermediary channels this year and recognise that mortgage advisers represent huge potential for us. We want to support their businesses and help grow the market. We’re keen to increase bot...