AMI responds to lead generation concerns

AMI says some firms are promising mortgage advisers good quality leads, take up-front payment and then either disappear or deliver way below their original sales pitch. The guide looks at the rules around new business development, and at the appropriate questions brokers should be asking lead generation companies. Topics covered, among others, by the guide include: FSA principles and how they cover lead generation FSA lead generation and buying regulations Key questions to ask a supplier firm The importance of record keeping Chris Cummings, director of AMI, says: “As with any ne...