Green funds 'not on consumer's agendas'

This is despite almost three quarters (73pc) of consumers having the knowledge as to what a ‘green’ investment is. ISAs, cited by 19pc, and savings accounts (12pc) were amongst the products consumers were most likely to consider the green credentials of when purchasing. Of those respondents that did consider the green credentials, the most popular credential was the ethical stance of the company, cited by 52pc. As for the most important factor in choosing a financial product, finding an environmentally responsible fund was the top choice. However, this appears to reflect consume...