Older investors more likely to go for ethical

Research by Friends Provident has discovered while the number of customers investing ethically has doubled since 1997, the average age of such investors has also risen. In 1997 investors were aged 38 when they first put money into an ethical product, but that has now increased to 41. Currently, 41-50 year olds make up 29pc of ethical investors, while 31-40 year olds account for a quarter. Friends Provident also found that in 1996, 18pc of ethical investors were over 50 but that figure has leapt to 23pc today. Julia Dreblow, marketing manager for socially responsible investment at ...