A sales tip its IFA creator calls ‘The Plug' has won a nationwide competition inviting advisers to share their most successful strategies and tips for selling protection.
Jane Finn, of Finn Associates, sketches a simple square with a circle inside it and uses it to illustrate how quickly income will run out, pension saving will stop, savings will be drained and mortgage payments will be missed, with the client's finances effectively "going down the plughole". She then offers a ‘plug' in the form of protection and says she finds few clients turn down this option. The competition was run by insurer LV= to celebrate the first birthday of its Mortgage & Lifestyle Protection (MLP) product and saw over 100 advisers share their tips and ideas for improving sa...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
