GPRs no longer 'gold standard' as Aviva begins phase-out

Scott Sinclair
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Aviva has cut by a third its use of doctor's reports (GPRs) on protection applications as it seeks to boost efficiency and lower costs.

It now collects GPRs on just 10% of cases compared with 16% a year ago and has increased the number of nurse tele-interviews six-fold - from 300 a month to 2,000. Aviva protection director Richard Verdin says applications requiring a GPR can take an average 20 days to process compared with just eight days when the applicant is interviewed by a nurse. He adds each GPR costs the company £89. "We are encouraging our underwriters to make more decisions without the need for the GPR," he says. "There was always this feeling a GPR was somehow the gold standard of underwriting, but it isn'...

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