Stock market investors shunning IFAs for the Internet

clock

Most stock market investors prefer to scour opportunities on the Internet than seek professional financial advice, research suggests.

According to a Prudential report, 65% of investors ignore the benefits of advice and rely instead on Internet research and media reports. Just 16% seek the guidance of an IFA, 4% consult a stockbroker and 10% approach bank or building society in-house advisers. "While not everyone is fortunate enough to have spare funds to save or invest, many people do and it is staggering how few are seeking financial advice or looking to capitalise on the growth potential the stock market has historically offered," Prudential retirement savings business director Trevor Cheal says. Meanwhile, the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read
Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against Whiskey & Wealth Club

Sahar Nazir
clock 21 January 2026 • 2 min read
FOS leadership changes show reforms 'are serious'

FOS leadership changes show reforms 'are serious'

2026 will be a ‘year of material change’ at the Ombudsman

Isabel Baxter
clock 21 January 2026 • 3 min read