Prudential International unveils tool to simplify adviser offshore business

The tool is designed to provide advisers with easy access to information on offshore bonds, as the firm has found advisers want technical knowledge and sales opportunities highlighted frequently, as they use the products occasionally. Richard Leeson, head of UK development for Prudential International, says the average adviser handles business which may require offshore bonds around three to six times annually. Consequently the market is spread across 3,000 firms, presenting a challenge to contact such a wide group of advisers regularly, he says. The proposition offers IFAs 11 prof...