Advisers key to closing £2.3trn protection gap in 2010

Swiss Re, Friends Provident, and Aegon all released research last year highlighting a widening gulf between individuals' perception of how well they are covered and their actual low-level of protection. As the industry enters the New Year with the same weak levels of consumer awareness of protection as it started 2009, only a proactive approach by advisers will improve the situation says Jeynes. "The ball is in advisers' court with this. They are the ones dealing with customers face to face all the time. Protection is very rarely bought, it's sold," he says. Following the funding f...