Which? launches financial advice helpline

clock

Consumer watchdog Which? has launched a telephone helpline offering information and guidance on personal finance for its members.

The service, which began as a pilot last year, is now running full time with eight advisers, whom it says are trained to the same current required standard - QCF level three - as authorised financial advisers. It adds the service has already helped more than 3,000 members with personal finance issues, with queries relating to savings and investments proving the most popular, accounting for 30% and 15% of calls respectively. The helpline adds to the FSA's ‘Money made clear' website, which offers step-by-step guides, comparison tables and an over-the-phone advice service to members of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read
The human question: How PE-backed firms can retain their talent

The human question: How PE-backed firms can retain their talent

'In a people business, cultural integration is key to preserving client trust, adviser continuity and value'

Andrew Houghton
clock 15 July 2026 • 4 min read