Aviva bows to IFA pressure on with-profits literature

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Aviva has been forced to improve its with-profits literature after an IFA criticised the information given to policyholders approaching their 10th anniversary.

The insurer is now using a new nine-year nine-month letter as of 25 January to remind its policyholders of the special no-MVR feature they can take advantage of on their 10th anniversary. It follows heavy criticism from Fraser Heath on the wording of the previous notification letter, which the IFA said "actively encouraged policyholders to do nothing". Miles Hendy, a chartered financial planner at Fraser Heath, says the new letter is "a bit better than its predecessor in the sense that it is a bit more non-committal on whether to stay or go rather than encouraging inactivity". But...

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