Protection sales tip of the day: The Plug

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Last year LV= ran a nationwide competition inviting advisers to share their tips and ideas for illustrating to clients the potential importance of protection insurance. Here, we share the best of them. Today: The Plug.

Name: The Plug Creator: Jane Finn, Finn Associates What is it? Jane sketches a simple square on a piece of paper with a circle inside and uses it to illustrate how quickly clients' income can run out - potentially leading to cuts in pension savings and mortgage repayments. She then offers a ‘plug' in the form of protection and says she finds few clients turn down this option. How it works • Draw a square and divide it into four with a circle in the middle. • Write 'income' in the top left box, 'pension' in the top right, 'savings' in the bottom left box and 'mortgage' in the bo...

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