Aviva reaffirms commitment to 'advised' products

The company has seen a "significant" shift towards writing business online through the use of its adviser portal and plans to enhance this capability in line with demand, Toby Strauss says. "Last year all our valuations on bonds were done over the phone, with bits of paper coming through at the end. Now advisers are just going through the portal." But he says the trend is still very much for advised products, whether from Aviva's advisers or IFAs. "In terms of selling, our view is this sector will continue to be one in which people want advice. On the direct to consumer side we ar...