Canada Life has analysed the willingness of different company types to buy Group protection products.
As part of the insurers campaign to grow the group risk sector through the adviser market, the insurers book of 20,000 schemes have been researched to highlight the opportunities available to grow the group risk market. The research identified a customer's propensity to buy group death in service and group income protection benefits. It is hoped this in turn can help advisers to understand who they should be targeting for group risk products. The top five sectors most amenable to group protection products are: Manufacture of Chemicals and Chemical Products Manufacture of Medic...
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