IFAs expecting a decade heavy with new protection offerings could be disappointed, as providers plan to focus on adviser education not "churning" products.
Aegon, Zurich, and Aviva all say they have no plans to boost product ranges far beyond their current offerings. At the same time, 64% of IFAs want more product development in the protection industry over the next 10 years, compared to the last decade, recent research from Scottish Provident suggests. Faced with an expectation gap, life companies are challenging IFAs to tell them what products they want developed. Aviva director of protection Richard Verdin asks: "What is it you would like developed? Other than life, critical illness (CI) and income protection (IP), what other long-...
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