PruProtect "reviewing" D2C space entry

Laura Miller
clock

PruProtect says it is "reviewing" entry into the direct-to-consumer (D2C) space, putting it in direct competition with financial advisers.

Currently PruProtect offers cover exclusively via advisers, and actuarial and product director Deepak Jobanputra says the insurer is "heavily invested in looking after intermediaries". But he did not rule out PruProtect moving into selling straight to consumers, a step advisers have argued would put the insurer in direct competition with intermediaries. "We are constantly reviewing the D2C space," he says. "There is room for both. Consumer groups who for whatever reason don't want to speak to an adviser need to be served." Nevertheless he says he was "surprised" by recent comments ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Critical Illness

Defaqto launches critical illness comparison tool

For Engage planning solution

Adam Saville
clock 12 February 2019 • 1 min read

Breast cancer still biggest cause of CI claims - Aegon

Group paid £56m in last decade

Adam Saville
clock 25 October 2018 • 1 min read

F&TRC rolls out age-banded critical illness analysis for advisers

Data from each insurer

Adam Saville
clock 27 September 2018 • 2 min read