PruProtect says it is "reviewing" entry into the direct-to-consumer (D2C) space, putting it in direct competition with financial advisers.
Currently PruProtect offers cover exclusively via advisers, and actuarial and product director Deepak Jobanputra says the insurer is "heavily invested in looking after intermediaries". But he did not rule out PruProtect moving into selling straight to consumers, a step advisers have argued would put the insurer in direct competition with intermediaries. "We are constantly reviewing the D2C space," he says. "There is room for both. Consumer groups who for whatever reason don't want to speak to an adviser need to be served." Nevertheless he says he was "surprised" by recent comments ...
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