Wiltshire Friendly enters Group IP market

The Society, which has Holloway plans sold to individuals through a direct sales force as its core product, intends to participate in the Small to Medium Enterprise (SME) Group IP market, with sales through IFAs and General Insurance Brokers. John Sanders, chief executive of the Society, says: "We are a niche player and feel this is a niche we can participate in. We have written a few schemes already and are confident we can take this to a wider market." The Wiltshire's expansion plans include approaching the major IFA networks, with a view to getting on their panels. The product i...