Product complication forgot customers - LV=

It also believes the recent spate of mergers, acquisitions and departures from the sector does not necessarily mean there is a problem within the market. Mark Jones, head of protection at LV=, was speaking as the provider announced a 37% growth in protection new business over the first six months of 2010. Jones is keen to simplify products, including income protection inparticular, in a bid to attract a wider audience. "Its one of those products I think you can simplify without dumbing down certain areas," he says. "Sometimes we've added something because it makes it easier for ...