Aviva launches International PMI marketing push

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Aviva UK Health has launched an intermediary marketing campaign on the benefits of selling international private medical insurance.

The provider has revealed a new website, avivainternationalsolutions.com, which includes a range of information including product brochures. The website includes a map showing relevant health-related information from a range of countries and also a translation tool, enabling intermediaries to translate a block of text. Teresa Rogers, international sales and marketing manager at Aviva UK Health said: "Whereas in the UK, private health insurance is an alternative to the state system or an employee perk, in many countries, international health insurance is mandatory for those requiring...

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