Critical illness (CI) sales scripts are ready for implementation by the end of the year following approval from the FSA and Association of British Insurers (ABI).
The scripts will be voluntary but many organisations are understood to be likely to recommend them as best practice. It followed an FSA investigation which found oral sales of CI were consistently failing to meet acceptable sales standards. The project was warmly welcomed at the COVER Forum last week, where some suggested a similar approach for income protection (IP) could help intermediaries feel more comfortable recommending that product. The CI scripts will be based on a guideline and checklist approach, rather than the rigid word-by-word document some advisers had feared. N...
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