LeadPoint launches telephone verification system

The telephone verification system will automatically and immediately check the contact telephone numbers inputted by a consumer on an online form are genuine. Every time a consumer fills in a form online and enters a mobile or landline number that is not genuine they will be unable to submit their details and instead will be prompted to enter a correct number. The new system has been tested over the last few months and initial feedback has been positive with as many as 20% of leads being invalidated by the new system. The overall effect has been an increase in contact rates for l...