AEGON's decision to remain in individual protection markets was due to "significant overlap" with its chosen core markets, the provider has said.
In a protection news letter, setting out Aegon's position on how protection fits with its focus on the ‘at retirement' and ‘workplace savings' markets, Alun Beynon, head of sales and distribution, said protection would be "core". He noted that Aegon's 's 'at Retirement' demographic is 45+, people starting to prepare for retirement. This retirement however is unlikely to be before age 60 or 65 and they will still potentially be carrying financial liability throughout this period. thus the need for protection for the middle aged customer is likely to increase. Beynon said: "They will st...
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