A life cover advert by ASDA has been found to have breached TV advertising standards rules by the Advertising Standards Authority.
The advert featured a woman talking about ASDA Over 50's Life Cover. She said "It costs from £5 a month. That's less than 17p a day. You can't buy this type of cover for less anywhere else". She also said "...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
