Mike Farrell, head of sales and marketing at Royal Liver Assurance, has joined LV= as head of protection sales.
He will be responsible for business development and overseeing LV='s IFA account management teams. Farrell says: "I am delighted to be joining LV=. It is a tremendous brand with a good reputation in the IFA marketplace. "It has a great team of people and I am looking forward to working with them to help develop the protection proposition further." Head of protection Mark Jones adds: "We are pleased to have someone of Mike's calibre and experience joining the LV= team."
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
