LV= has launched its Little Book of Protection to assist advisers through the sales process.
The free booklet demonstrates the need for protection by highlighting lifestyle facts to help people consider what protection they have in place. It is designed to help enable advisers to highlight the need for protection, help combat common hesitations, summarise important financial facts and outline different types of protection and what they are intended to cover. One such example included, is if a person has been off work sick for six months they have an 80% chance of being off for five years. Mark Jones, head of protection at LV=, believes advisers have found this type of book...
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