Lifesearch has revealed it is considering entering the general insurance broker market.
The specialist protection adviser firm is debating the move following suggestions from some of its life insurance customers. David Child, the newly appointed non-executive chairman of parent company Baigrie Davies LifeSearch, told COVER the firm was "exploring the general insurance market". "We're exploring whether we should be doing it and whether that's something we can do to add value to our customers," he said. "We have the opportunity to provide other product types, such as home contents or home insurance and are looking at those things at the moment to provide more engagement...
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