Ark Financial launches IP lead generation service

The lead provider, which launched in January, has developed this latest product in response to demand from advisers using its service. It will sit alongside the qualified life and mortgage leads currently offered. Ark said its internet sourced leads will be validated by an in-house qualification team, against requirements focused on product eligibility and the need to speak to an adviser. "The process, developed in partnership with advisers, will ensure all consumers found not seeking advice or failing basic eligibility requirements will not be converted into a lead. This ensures a...