PruHealth moves to new adviser commission model

All Small and Medium Enterprise (SME) new business is now written on a 10:10 commission basis, with 10% initial commission and 10% at each renewal. This commission model is currently only applies to SME business. Dave Priestly, sales director at PruHealth, called the current market focus on low new business premiums and high initial commissions "unsustainable" and added: "The industry needs to adapt in order to decrease churn and over-commoditising the group PMI market. "Combined with strong market demand for lower premiums, the combination of claims costs, commission costs and operat...