Money Advice Service should be embraced not feared

The ABI and RGA urged the market to take a proactive approach by contacting the service to raise any queries and to build on information offered by it to increase sales. Speaking at RGA's Write the future conference, Nick Kirwan, assistant director of health and protection at the ABI, argued the industry should capture customers after completing the MAS information process. "It leaves customers by saying you should consider these areas," he said. "As an industry we should make sure we're ready to catch people coming out of that process as they're left being told ‘You should be cons...