Otto's 10-point plan for boosting insurers' reputation

clock

How can the insurance industry improve its reputation, and its service to customers?

Otto Thoresen - former CEO of Aegon UK, now director-general of the Association of British Insurers (ABI) - today delivered his ten-point plan to deliver just that. Thoresen was speaking at the trade association's biennial conference in London today. Otto's ten point plan: 1) Make our communications simpler and more understandable; good simple language, not words which place a barrier between us and our customers. 2) Make our products simpler and more understandable. 3) Train our people to improve their understanding of our business and how our products and systems work so the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The family tree: Protection through the generations

The family tree: Protection through the generations

Protection needs during different life stages

Gregor Sked
clock 04 December 2024 • 4 min read
Protection: Should our finances be single or joint?

Protection: Should our finances be single or joint?

Single policies typically offer greater value and more flexibility

Kevin Carr
clock 02 December 2024 • 4 min read
Record protection payouts must spur advisers on

Record protection payouts must spur advisers on

These aren't products that sell themselves

Ahmed Bawa
clock 01 November 2024 • 5 min read