Otto's 10-point plan for boosting insurers' reputation

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How can the insurance industry improve its reputation, and its service to customers?

Otto Thoresen - former CEO of Aegon UK, now director-general of the Association of British Insurers (ABI) - today delivered his ten-point plan to deliver just that. Thoresen was speaking at the trade association's biennial conference in London today. Otto's ten point plan: 1) Make our communications simpler and more understandable; good simple language, not words which place a barrier between us and our customers. 2) Make our products simpler and more understandable. 3) Train our people to improve their understanding of our business and how our products and systems work so the...

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