Consumers shunning advice to buy online

A survey by Defaqto revealed almost two-thirds of consumers are comfortable with researching and buying financial products online without professional advice. The financial research firm found that 61% of people on average across all product areas are happy to buy products online. It interviewed 2,500 consumers who were actively engaged in financial decision-making for the study. Chief among these products being sourced online are short term income protection (IP) plans, which Defaqto statistics previously published by COVER, show has almost doubled from 20 to 38 since 2009. The...