Insurance brands least favourite with public - research

As part of a general brand survey, the agency's first Index concentrated on brand loyalty and relationships in the financial services (FS) sector - referred to as the BrandLove Financial Services Index. Its research amongst over 2000 members of the public revealed consumers love brands in the technology, fast food and food retail sectors far more than they do brands in the financial sector. General insurer Churchill was at the top of a list of insurance and pension brands according to the quality of relationship they have with their customers. But overall insurance and pension bran...