LV= has revealed its protection new business increased 16% over the first six months of the year compared with the same period of 2010.
The provider saw new business grow to £13.4m (on an APE basis) from £11.5m in the first half of last year. This continued the trend seen last year that showed its protection business grew 34% overall. It also revealed it is planning to follow other major players in the protection sector with a marketing campaign intended to raise brand and protection insurance awareness. Overall LV= reported life sales up 9% to £69.3m on an APE basis (from £63.5m in 2010) including an increase of 11% on retirement business to £53.5m from £48.3m. Protection also saw the largest product area incre...
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