The small to medium enterprise (SME) market for private medical insurance (PMI) is unsustainable, PruHealth has said.
The health insurer noted that the SME PMI sector is contracting, while insurers and brokers continue to leave the market. Dave Priestley, sales director at PruHealth, said: "The recent acquisition of Groupama by Simplyhealth further demonstrates the unsustainable economics of the SME PMI market. "It's a tough, competitive market and it's heading in the wrong direction and at a time when the NHS is under pressure, the market should be growing." He attributed this to the perceived value of the traditional PMI product not keeping pace with premium inflation, with insurers and brokers ...
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