Canada Life sees market growth and expands sales teams

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Canada Life has said it sees significant growth opportunities in group risk and plans to use new media to market the sector.

As part of this the insurer is doubling the size of its field based sales team and adding a new sales support team to service it. The marketing team is also doubling in numbers which the provider said would serve to strengthen both product and communications. It added that further recruitment would follow. Paul Avis, sales and marketing director at Canada Life Group Insurance, said there was room for growth in the market. "In an era of low investment across the economy we have recognised that there are still significant growth opportunities in the group risk arena," he said. ...

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