A financial services marketing expert has suggested consumers care very little about the status of their adviser and criticised the FSA's choice of terminology on the issue.
Lucian Camp, of Lucian Camp Consulting, said in reality the words 'independent' and 'restricted' will mean very little to consumers and may even add to confusion. He said he was frustrated with the FSA's use of language and said the tags registered low on a scale of fitness for purpose. "Arguably the word independent may have made a degree of sense as an opposite to the words tied or multi-tied. As an opposite to restricted, it makes no sense at all," he said. "It's about freedom of control and expression and from the financial support of others and never means anything about bread...
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