Lead Co-op has launched life assurance leads allowing advisers to alter prices according to the source of the lead in order to reward and encourage quality leads.
All leads will be exclusive and delivered to the adviser the second the potential customer gives their consent for the adviser to call them. All leads are sourced online and as soon as an adviser has received ten life assurance leads from a particular source, they will be able to adjust their bid price for the leads from that website. Simon Baker, director at Lead Co-op said, "Today we are responding to feedback from our buyers and expanding to provide life assurance leads with the same emphasis on high quality. "With research suggesting that up to 60% of people with dependents do ...
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