Simplified advice: Pru accuses FSA of u-turn on automated tools

Laura Miller
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The FSA's consultation on simplified advice contradicts warnings it has previously made on risk profiling tools and the regulator needs to clarify its position, Prudential distribution strategy director Russell Warwick said.

In a paper published last week, the FSA said the industry could develop fully automated systems as one way for consumers to access simple products using simplified advice. The FSA has identified simplified advice as a way of making sure the wider public has access to financial guidance. In a fully automated system, the consumer would "not at any stage in the process have the opportunity of discussion with an employee", the FSA said. The investment advice would be given solely by the system. Warwick said the FSA's support for this method contradicts its stance on computerised risk p...

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