LV= has revealed it completed almost two thirds (61%) of all protection applications from IFAs in five days or less last year.
It also said it has cut the average period of time it takes to get new business on risk from 17 days to 13 days during the same period. The provider said this was down to improvements in risk recognition and improvements in its underwriting process. This includes just 7.6% of applications requiring a GP report (GPR) compared to 18% in 2008. Mark Jones, head of protection at LV=, explained that waiting for a full GPR could add a month to the time it takes to write new business. "I'm delighted we have been able to reduce the number of applications that warrant one," he said. "W...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes