Friends Life has completed its full launch with the unveiling of its individual protection proposition for IFAs.
It will no longer be selling products previously offered by Friends Provident, Bupa Health Assurance or Axa. However, the insurer will still service customers who have already applied for previous products. The new Protect+ proposition consists of income protection (IP), critical illness (CI), life and business protection products. Additionally, Best Doctors' second medical opinion service and Bupa HealthLine are available as standard on IP, CI and life policies. IP plans offer a guaranteed coverage of £15,600 per year while CI includes 14 ABI+ conditions and eight partial payme...
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