Consumers desire basic cover from simple products

The ABI research found that evaluating which products provide better value for money was the key problem customers had faced when purchasing financial services in the past. However, encouragingly for the market, respondents reported buying protection products had produced the lowest level of problems. They also emphatically rejected the possibility of having a wider level of coverage but at greater cost. As part of its quarterly consumer research the ABI asked 2,561 adults about the possibility of introducing simple financial products. Almost half (48%) of those addressing the q...