Consumers 'disconnected' from attitude to risk: Axa

A study of over 2,000 people found a "disconnect" between what people thought their appetite to risk was and what it was assessed as by risk profiling tools, Axa said. According to the study, 25% of respondents believed they were in the lowest risk category. After profiling, only 6% of this group were found to be so extremely risk averse. A third of consumers had a stronger appetite for risk than they had thought, with 31% more cautious than they had pictured themselves to be, the Axa Wealth Self research suggested. Mike Kellard, chief executive officer of AXA Wealth, said: "Apprec...