Aviva: Foundation generation engine of market growth

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Britons aged between 25 and 35 are showing significant awareness and take-up of protection and health insurance products, according to new research.

The results from Aviva's Family Finances report found the decade from 25 to 35-years-old is when the majority of people are laying the ground work for their future. During this time life insurance ownership leaps from just 3% of 20- to 24-year-olds to 26% of 25 to 29-year-olds and then 41% of 30 to 35-year-olds. While less severe, this trend is also present for private medical insurance (PMI) which rises from 5% to 14% and then 19%. By the end of the period, almost half of 36 to 40-year-olds (47%) hold life insurance with a quarter (24%) boasting PMI. These results compare with ...

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