IFAs must look to technology for 2012 - Aviva

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The increased use of integrated technology systems and social media will be vital to the development of IFA businesses post RDR, Aviva has warned.

According to Aviva's latest Adviser Barometer one third (32%) of advisers say they are planning to increase their use of technology as a result of RDR and other regulatory changes. Dean Lamble, director of distribution development at Aviva, said: "If they have not done it yet, advisers will need to identify their customer proposition so they can plan the right platform strategy for their business and choose which systems to implement as a matter of priority. "Having the right platform coverage will be an important factor when demonstrating independent status post RDR." Aviva added ...

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