Ageas continued its protection market growth and halved its pre-tax loss in 2011.
According to the insurer's annual results it almost doubled gross written premiums to £44.6m (£23.6m in 2010) and increased its market share to 8.4% (from 6.4%). New Annual Premiums were up 37% to £30.9m. Last year was a busy one for the protection arm which included the launch of a simplified life insurance offering through Asda and the departure of its managing director, Martin Werth. In its third year of operation since its launch in July 2008, the business grew its customer base by 70,000 people, taking it to more than 190,000 lives. As a result of this continued growth Agea...
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