The age of generosity - the cost of supporting families and friends

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In the last couple of years, the rising cost of living has impacted everyone. Its effects have been felt strongly by the young - struggling with unemployment and seemingly unattainable life goals, and the older generation - as they look to maintain their lifestyle on a fixed income.

With these growing financial pressures, people are turning to their family for help. Aviva's latest Real Retirement Report looks at the scale of this issue and what impact it has on the UK's over-55s. • How do the over-55s support their families? • Who do they support the most? • What impact does this have on them personally? In this latest edition, Aviva also introduce the ‘Over-55's Financial Fears Index'. Using 12 separate indicators, we track how this group sees the prospect for their short-term (six months) and long-term (five years) financial future and reveal that - ahead o...

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