Aegon to double direct to consumer sales by 2015

Nicola Brittain
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Aegon is set to tell investors and analysts that it aims to double the percentage of sales it makes directly to customers (D2C) to about a third by 2015, according to reports.

Aegon chief executive Alex Wynaendts is set to tell investors and analysts at a conference today that the company plans to double its D2C sales as part of a wider strategy to reduce complexity, according to the Financial Times. The company aims to do this by accelerating its investment in technology and better leveraging local initiatives across the business. Wynaendts will go on to say that sales of complex products have created a "sense of a lack of credibility in the sector" and that customers need more simple and transparent products. Speaking at the opening of a two-day confer...

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