LV= offers 5% discount on income protection

The discount, which will be included automatically on new quotations, comes ahead of the implementation of the EU gender directive, which will see LV= switch protection to gender neutral rates on 1 December 2012. All applications in the pipeline before this date are guaranteed to be accepted on gender specific rates ahead of the 21 December deadline, even if further medical evidence is required. Mark Jones (pictured), LV= head of protection, said: "The gender directive gives advisers the opportunity to talk to clients about protection, and our discount is an added incentive for men i...