ABI calls for a LTC national awareness campaign

Speaking to a seminar on financing care held by Lord Lipsey in Parliament, Dr Yvonne Braun head of savings, retirement and social care at the ABI [pictured], noted that one of the main recommendations of the Dilnot Commission is to encourage people to plan ahead. She said: "To achieve this Dilnot recommended that Government invest in an awareness campaign. He also said this campaign should be linked to wider work on pensions and savings. We think that is right. "What we really need is a culture change in the way people fund later life in general, both in terms of retirement income and...